{"id":682,"date":"2025-09-18T11:54:48","date_gmt":"2025-09-18T11:54:48","guid":{"rendered":"https:\/\/globaltaalenthq.com\/?p=682"},"modified":"2025-09-22T09:00:18","modified_gmt":"2025-09-22T09:00:18","slug":"ai-first-push-leads-to-250-layoffs-at-fiverr","status":"publish","type":"post","link":"https:\/\/globaltaalenthq.com\/index.php\/2025\/09\/18\/ai-first-push-leads-to-250-layoffs-at-fiverr\/","title":{"rendered":"'AI-first' push leads to 250 layoffs at Fiverr"},"content":{"rendered":"

Fiverr, the multinational online freelance marketplace<\/a>, has announced plans to critically downsize its staff and employ more artificial intelligence<\/a>, CEO Micha Kaufman announced in a company update,<\/a> which includes a letter to employees.<\/p>\n

Kaufman shared the letter with his staff on Sept. 15, announcing that the company is laying off 250 employees as part of a \u201cpainful reset” and a pursuit to become an “AI-first company.” The number of employees accounts for nearly 30 percent of its workforce, as reported by The\u00a0Wall Street Journal<\/u><\/a>.<\/p>\n

The goal of the downsizing is to make the platform “leaner, faster, with a modern AI-focused tech infrastructure, a smaller team, each with substantially greater productivity, and far fewer management layers,” according to the chief executive.<\/p>\n

Kaufman added that the layoffs will not harm freelancers on the platform.<\/p>\n

“Business on Fiverr won\u2019t be impacted in any way throughout this transformation,” he said. “Our commitment to empowering you and democratizing access to opportunities remains steadfast.”<\/p>\n

What is Fiverr?<\/h3>\n

Fiverr was created in 2010 by Kaufman and Shai Wininger as a platform for people to “buy and sell digital services in the same fashion as physical goods on an e-commerce platform,” according to the company’s website<\/a>.<\/p>\n

Graphic design, video editing and proofreading were some popular early offerings of the platform and were initially priced at a flat rate of $5. Eventually, the site expanded its service categories and allowed freelancers to sell their services for different rates.<\/p>\n

The company has evolved since its launch over a decade ago and now boasts 3.5 million active buyers from over 160 countries and over 700 service categories, according to Backlinko<\/a>.<\/p>\n

In a July earnings press release<\/a>, Fiverr announced that its second-quarter revenue was up nearly 15 percent compared to the second quarter of 2024, partially driven by what it calls a “surging demand” for services related to AI<\/a>.<\/p>\n

Fiverr warned of AI takeover<\/h3>\n

Kaufman’s recent announcement comes on the heels of a company-wide email that he sent in May.<\/p>\n

\u201cAI is coming for your jobs,” he wrote at the time. “Heck, it\u2019s coming for my job too. This is a wake-up call.\u201d<\/p>\n

In 2024, the company put out a controversial ad campaign claiming that “nobody cares” if work is done by a person or AI.<\/p>\n","protected":false},"excerpt":{"rendered":"

Fiverr, the multinational online freelance marketplace, has announced plans to critically downsize its staff and employ more artificial ...<\/p>","protected":false},"author":1,"featured_media":684,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/globaltaalenthq.com\/index.php\/wp-json\/wp\/v2\/posts\/682"}],"collection":[{"href":"https:\/\/globaltaalenthq.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/globaltaalenthq.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/globaltaalenthq.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/globaltaalenthq.com\/index.php\/wp-json\/wp\/v2\/comments?post=682"}],"version-history":[{"count":1,"href":"https:\/\/globaltaalenthq.com\/index.php\/wp-json\/wp\/v2\/posts\/682\/revisions"}],"predecessor-version":[{"id":683,"href":"https:\/\/globaltaalenthq.com\/index.php\/wp-json\/wp\/v2\/posts\/682\/revisions\/683"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/globaltaalenthq.com\/index.php\/wp-json\/wp\/v2\/media\/684"}],"wp:attachment":[{"href":"https:\/\/globaltaalenthq.com\/index.php\/wp-json\/wp\/v2\/media?parent=682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/globaltaalenthq.com\/index.php\/wp-json\/wp\/v2\/categories?post=682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/globaltaalenthq.com\/index.php\/wp-json\/wp\/v2\/tags?post=682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}